Match. Talk. Date. Tinder Utilize In Hong Kong and Southern Korea

Match. Talk. Date. Tinder Utilize In Hong Kong and Southern Korea

Venture group

  • An Ha Hyun
  • Ling Rosemary
  • Yu Cheuk Ying

Task manager

Approach to project

  • Empirical inquiry

Project theme(s)

  • gender/sexuality
  • identification
  • media/communication

Task work

Analysis subject

Within the previous decade, dating applications are becoming ever more popular. Tinder has a lot more than 50 million users all around the globe, and whenever individuals are speaking about dating apps, Tinder may be the very first software that arises within our minds. As a result of the popularity that is rising of in parts of asia, you want to appear in to the usage and effects that Tinder brings to users both in Hong Kong and Southern Korea.

You want to include different sociological and social principles to explain the event and problems that we now have seen throughout our project. Additionally, we wish to comprehend the users’ motives for making use of Tinder and also to differentiate and investigate the popular features of self-presentation among users.

Through the task, we aspire to offer insights for folks to know more about the functions, features, and possible impacts which could bring from Tinder and relating the different social problems to your dating platform that is virtual.

  • How can Tinder users promote themselves in dating apps? Do you know the similarities and differences when considering Hong Kong and Korea?
  • Do you know the facets such similarities and distinctions?
  • How exactly does the digital setting that is realistic of affect its users in regards to self-presentation and impression management?


Online Questionnaires In purchase to guage the self-presentation of Tinder users in Hong Kong and Korea, a questionnaire that is online carried out to get more extensive information both in nations. Snowball sampling had been utilized to get the information. The online questionnaire has been provided for friends that are making use of Tinder as well as been uploaded to various social networking platforms. Numerous option concerns, open-ended concerns, and score concerns were utilized to obtain the responses. The concerns associated with the online questionnaire included fundamental demographics, their intentions to utilize Tinder, self-presentations on Tinder and their objectives towards the potential romantic partner, etc.

In-depth Interviews aside from online questionnaires, we now have additionally carried out five in-depth and semi-structured interviews. The interviews try to do have more in-depth learnings on their experiences on dating apps and their particular presentations of self regarding the apps. Our questions primarily concentrate on the after aspects:

  • Just just exactly What do you desire to highlight once you had been producing your profile? Why?
  • What’s the many feature that is important allows you to opt to swipe right or kept? Why?
  • Do you believe you can find any differences when considering your portrait on Tinder plus in truth?

Ethnographic Studies even as we attempted to comprehend the real situation and experience regarding the Tinder platform, we now have included an ethnographic research inside our research. We had put up three feminine Tinder records in both nations along with real-life interactions along with other users from the software. Out of this approach, we now have gained deeper and first-hand insights on Tinder’s interactions, individual actions,

Significant findings

Both Hong Kong and Korean Tinder users revealed impression management to formulate their self-presentation within their most readily useful, to boost the match possibility. Hong Kong users had been extremely mindful they perceived their usual self as that they were trying to look their best, possibly more than how. In addition, they wished to set up a best variation of these “true-selves”, perhaps maybe not another distinctive identification. Korean users, on the other side hand, placed less distinction between your real self plus the portrayed, best form of self, thinking that as we have all objectives to see the most readily useful potential match, it is therefore normal to appear the most effective – it isn’t a beautified variation or cover-up by itself.

The self-presentation features highlighted with all the desirability that is highest had been look and sociable character for both areas. This choosing correlates into the review that is scholarly towards the research. The notion of ‘all-roundness’ contributed as a critical form of self-presentation that grants social acceptance and rewards – the notion also partakes in self-construction of the user for korean users.

The 2 regions had various results on exposing socio-political issues on Tinder. Hong Kong users were so much more at simplicity in exposing their social/political views, to get those who find themselves more that is‘trustworthy exactly the same views. Hong Kong users also utilized key words or emojis to represent their individual likes/stance, such as ‘420’, ‘420 friendly’ (indicating cannabis ownership) or ‘STD free’ or ‘white-card’ (popularly known as enrollment card for those who have disabilities). Korean users had been less available to sharing such views on Tinder, and minimal to no pages freely reported their viewpoints. The mentioned before all-roundness seemingly have an impression on strong view sharing in this respect. The key words Korean users commonly used had been associated with intimate choices or social status, such as ‘ONS’ (One evening stay), ‘FWB’ (Friends With Benefit) or ‘Dae-gi-oep’ (Working in large business such as for example Samsung or LG – showing proven monetary and intellectual security).

Both Hong Kong and Southern Korea revealed tendencies of socially built sex norms and heteronormativity – Gender stereotyping perceptions led in to the typical social training regarding the app that is dating. In Hong Kong, females had been discovered become additional wary about scam and security risks whenever fulfilling an individual in fact. The small existence of non-heterosexual partner seekers in Hong Kong could be because of Grindr application, a comparable functioning application for queer individuals to link. Korean feminine users revealed less caution in socializing and conference matches. Yet it is difficult to declare that Korean users are less normalized in gender-performance – instead, the sex performance metrics have actually changed and strengthened in line with the environment that is modern time.

Personal Impact of Tinder for Hong Kong users ended up being more than for Korean users when it comes to self-validation and esteem, perhaps as a result of users that are korean less importance positioned on Tinder being a matchmaking application. Overall, internet dating app has become less of a taboo both for areas, and it is becoming increasingly popular.

  1. Expectation and self-presentation of Tinder users
  2. Gender, heteronormativity, and relationships on Tinder
  3. Individual impacts on Tinder
  4. Going through the world that is virtual truth.

We wish that by creating a mag like manual can offer interesting insights for both Tinder users and non-Tinder users. Visitors can comprehend more info on the functions, features, and possible impacts that Tinder is bringing towards the users therefore the culture in a highly effective and clear means.


Manager NewPlace

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